matt brinker / creative direction / design / illustration
NOBLE REY BREWING CO.
Dallas brewery Noble Rey approached us to design the initial run of their four flagship beers: Off the Leash, Baracus, Golden Rey and Steampunk.
Our initial vision was to craft an illustrated persona for each brew, but the real estate on cans is slim and Texas beer coolers are overcrowded. So we opted to create an ownable stacking system that creates a full body character when the cans are stacked two tall. These cans are hard to miss when you're browsing the beer cooler...or double fisting.
Formed in 2008, Connor Hill and I have been hand pulling limited edition serigraphy for bands you have(n't) heard of under the name Magnificent Beard. Printmaking has taken us to festivals across the United States, allowed us to exhibit our work internationally and has given us the privilege to chase down the Wu-Tang Clan for money owed. It's a long story.
Here are a few select prints.
Are you sick of having to send inferior poo emojis to your friends?
Have you ever asked yourself - "Where is all the good looking poo around here?"
Tired of having only one emoji that represents how you really feel?
With over 50 stickers, each one is handcrafted with love and is unique like a little brown snowflake.
“Our words. They describe us and inspire us. They fuel us and drive us. When we put our words together they have the power to bond us like never before. Behind every word is a person with goals and dreams. And behind each of them is a company of people committed to pushing each other to make those dreams a reality. That’s why we celebrate our words, and post them for the world to see. Individually, we are as good as our word. But together, we are so much better.”
Wendy Clark, CEO of DDB Worldwide, tasked the entire network to choose a word to represent them and their goals for the upcoming year. We created an interactive site to visualize everyone’s words. Each word randomly animates, with each pixel representing a person in the network. You can see how many people chose that word, and dive down to see their information along with other teammates words.
Thanks to all my dev mates at Haygarth UK for making this come to life.
Spot illustrations for America’s Un-carrier. Each character represents one of T-Mobile’s core tenets - speed, attitude or just hatred of contracts.
DALLAS BIG - TRACYLOCKE EDITION
As part of the “Big Things Happen Here” campaign for the city of Dallas, giant ‘B’ and ‘G’s were installed at landmarks throughout the city, creating dozens of larger than life photo ops for the ‘gram.
The talented Cory Say and I had the honor to customize and hand paint the set for the agency.
PIZZA HUT / WINGSTREET WING-A-PALOOZA
Pizza Hut / Wingstreet threw an epic wing eating battle for the troops. The event kicked off with an ammo can crammed full of everything needed to be the best saucy sergeant you could be. The promotion followed with posters and a base wide eating contest to win a USO show featuring the Eli Young Band.
SAMSUNG / VANS TRIPLE CROWN OF SURFING
Becker surfboard designs for Samsung promotional giveaways as a sponsor of Vans Triple Crown of Surfing at the North Shore, Hawaii.